It’s no wonder Ben Noble jumped at a chance to work for Riceland Foods. Rice and land have shaped his life since infancy.

And like the crops on his family’s farm, Noble has roots deep in the soil of Arkansas County. Raised in “the metropolis of Ethel,” a town near DeWitt so tiny it’s not singled out by census-takers, he is “coming full circle” as the new vice president of marketing and strategy for Riceland, the billion-dollar-a-year farmer-owned cooperative and the world’s largest miller and marketer of rice. READ ARTICLE